UX Beyond Technology: The Contribution of Professionals from Other Fields to the Development of User-Centered Digital Solutions, Based on a Literature Review and a Case Study of the Humor Software

UX Beyond Technology:

Abstract

This article analyzes how the participation of professionals from different fields of knowledge can strengthen user experience (UX) practice and contribute to the development of digital solutions more closely aligned with users’ real needs. The research adopted a qualitative approach, combining bibliographic review and a case study of the Humor software, a solution created to assist timeshare sales professionals in identifying customers’ emotional states during sales-table interactions through artificial intelligence applied to facial reading, behavioral analysis, and real-time emotional signal monitoring. From a theoretical perspective, the study discusses UX as an interdisciplinary field, emphasizing that the development of user-centered digital products depends not only on technical skills but also on the integration of knowledge related to psychology, management, communication, sales, training, and human behavior. From an empirical perspective, the analysis of the Humor case showed that the participation of professionals from different areas was decisive in defining relevant emotions, shaping how information should be presented to the salesperson, and ensuring the practical adequacy of the tool to the commercial context. The findings indicate that, in complex solutions involving artificial intelligence and human behavior, interdisciplinarity increases the alignment of the tool with real-world usage environments and strengthens its practical applicability. It is concluded that UX, especially in technologies sensitive to human experience, should be understood as a strategic field of articulation between technology, context, and multiple areas of knowledge.